Background
A friendly representation of the importance of RSA and its financial impact.
Reasoning
Why a microsite? When marketing to a tightly focused target, a smaller website can serve information in a more focused manner. In this case, we used it to highlight specific facts and figures to show members and legislators the impact RSA has on Alabama.
Visit the site at rsabythenumbers.com
Challenges
The Retirement Systems of Alabama is a complex organization that serves over 370,000 members in the state of Alabama, managing over $44 billion in funds. There are layers upon layers of information that is needed by multiple audiences on their website. But one important audience for RSA is the Alabama legislature. The need is great to educate lawmakers on the economic impact of RSA on the health of the state and demonstrate stewardship of the organization based on limited funds the state provides to run RSA with a limited staff. Delivering this data to the target audience was previously through printed pieces that, over the years, continued to lose effectiveness.
Solution
A one-page continuous scroll site with movement and gradual loading guides the user from statement to statement with arrows so the data can be digested more easily. The subtle imagery with color overlays adds texture and also helps break apart the sections visually. The fonts and colors are cohesive with rsa-al.gov to keep within overall branding standards.
Services
- Brand Awareness
- Content Development
- Copywriting
- Art Direction & Graphic Design
- Landing Pages
- Website Design
- Website Development
