• Marketing Action Planning for Public Service—It’s Time to Tune Up

    Marketing Action Planning for Public Service—It’s Time to Tune Up

    Victoria says… Is it time for a marketing plan tune-up for your organization? If so, a Marketing Action Plan (MAP) may be just the tool you have been searching for. Reading time 3 minutes 

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  • Shift Focus to Quality vs. Quantity of Organic Social Media

    Shift Focus to Quality vs. Quantity of Organic Social Media

    Maghen says… Social media algorithms have made it harder and harder for businesses to reach new audiences without paying up. Get ideas to optimize your organic social efforts. Read time: under 2 minutes

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  • The Value of a Landing Page

    The Value of a Landing Page

    Camille says… Have an initiative that needs to take off? Discover the value of a landing page as part of your marketing strategy. Read time: under 6 minutes

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  • 6 Pitfalls of Social Media Management

    6 Pitfalls of Social Media Management

    Maghen says… Regardless of your team size or budget, there are ways to make social media work for you without cutting corners. Here, we've summarized 6 common social media management mistakes, how they can affect your brand credibility, and what you can do to avoid them. Read time: under 3 minutes

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  • Importance of a Brand Standards Manual

    Importance of a Brand Standards Manual

    Leigh says… A brand standards manual (also known as a brand book, guide or bible) guides anyone in the use of your brand messaging and appearance across all platforms. It plays an important role in protecting the outward appearance of your brand—it tells your company story so your employees and vendors know what you stand for and how you should be perceived. Read time: 7 minutes

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  • Effective Website Planning Steps

    Effective Website Planning Steps

    Stamp says… Developing your website requires comprehensive, strategic planning. Read about our website planning process and which questions need to be answered as you work through each step of creating a website. Read time: under 4 minutes

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