Insights
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Why Your School Needs a Success Statement
What is success for your school? A Marketing Action Plan (MAP) is a master plan for prioritizing and then building trust with the target audiences that will lead your school to success. However, at the beginning of the process, it is critical to define what success is. Here we outline our formula used to craft your "Success Statement."
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Maximize Your School’s Potential with an Outsourced Marketing Team
A supplemental marketing team offers the expertise to work alongside you to ramp up or support your marketing efforts without additional in-house overhead. Let us help you turn this race into a relay. Read Time: 2 Minutes
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The Annual Rendezvous: Why Updating Your MAP Matters
In the dynamic landscape of business, change is the only constant. This is why your Success Statement and Marketing Action Plan should be reviewed and updated on an annual basis. Read time: 2 minutes
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Striking the Balance: Why You Need Realistic AND Aspirational Goals.
Success lies in balancing current achievements with future aspirations. Setting realistic and aspirational goals motivates your team while still fostering innovation. Read time: 1 minute
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Rebrand? How To Know When It’s Time.
Embarking on a new brand is a significant endeavor that renders all your current assets outdated. So, why take this leap? Because rebranding, when executed at an opportune moment for compelling reasons, can revolutionize your organization. Discover the motivations behind such a transformative move and the crucial steps to consider before initiating a rebranding journey. Read time: 2 minutes
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Know Where Your Public Service Organization is Going?
A MAP is a proven, step-by-step process document to help guide your short- and long-term plans of work to achieve the defined mission of your organization. Read time: 3 minutes
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Marketing Action Planning for Public Service—It’s Time to Tune Up
Is it time for a marketing plan tune-up for your organization? If so, a Marketing Action Plan (MAP) may be just the tool you have been searching for. Reading time 3 minutes
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Effective Marketing Is Deliberate
Clients understand that managing marketing that delivers success for an organization is more complex than ever. A disciplined marketing approach is the most effective way to drive efficiency and effectiveness. Fortunately, we have a process that can help and have included links to some free resources you can leverage to follow this process. Read time: under 1 minute
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Why You Need a Success Statement
What is success for your organization? A Marketing Action Plan (MAP) is a master plan for prioritizing and then building trust with the target audiences that will lead your organization to success. However, at the beginning of the process, it is critical to define what success is. Here we review the formula we use to develop what we call the “Success Statement.” Read time: under 2 minutes
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The Value of a Landing Page
Have an initiative that needs to take off? Discover the value of a landing page as part of your marketing strategy. Read time: under 6 minutes