• Apples-to-Apples Media Decisions

    Apples-to-Apples Media Decisions

    Cristen says… Whether you work with an outside firm that handles your media buying or if you prefer to buy your organization’s media in-house, make sure you are getting as close as possible to comparing apples to apples as you weigh the allocation of your precious advertising dollars. Read time: under 2 minutes

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  • Rebrand? How To Know When It’s Time.

    Rebrand? How To Know When It’s Time.

    Camille says… A new brand is a major undertaking and makes everything you use obsolete. So why would you choose to do this? Because a rebrand at the right time for the right reasons can transform your organization. Learn what some of those reasons are and some of the steps you should take before you begin a rebranding effort. Read time: 2 minutes

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  • Trademarks for Public Service Providers

    Trademarks for Public Service Providers

    David says… A 2-minute conversation with intellectual property attorney LaConya Murray discussing why public service providers should trademark their brand.  View time: under 2 minutes

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  • Media Planning & Buying: Choose Objectivity Over Bias

    Media Planning & Buying: Choose Objectivity Over Bias

    Kristin says… Why an objective media management partner ensures your media budget is returning the highest ROI possible. Read time: under 2 minutes

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  • Trademarks vs. Copyrights Explained

    Trademarks vs. Copyrights Explained

    David says… A 3-minute conversation with intellectual property attorney LaConya Murray discussing the difference between trademarks and copyrights. View time: 3 minutes

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  • Is It Time for a Social Media Audit?

    Is It Time for a Social Media Audit?

    Maghen says… It's a good idea to audit your social media channels on an annual basis. Learn why and get some tips and resources you can use for your organization. Read time: under 2 minutes

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  • Why You Should Audit Your Website

    Why You Should Audit Your Website

    Leigh says… Auditing your website can help maintain your brand, keep your Search Engine Optimization (SEO) and lead generation tactics at their best, and ensure things like good user experience and Americans with Disabilities Act (ADA) compliance. Here we discuss the steps involved in conducting a website audit. Read time: 3 minutes

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  • Social Media Marketing for Small Organizations

    Social Media Marketing for Small Organizations

    Maghen says… For small organizations with limited resources, we sometimes find that necessary marketing strategies remain unexplored due to lack of funding, a small staff, or both. Fortunately, there are some strategies to put social media to work no matter how small your team is. Here are a few ideas to help solve your “too much to do and not enough time to do it” challenges. Read time: under 3 minutes

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  • Know Where Your Public Service Organization is Going?

    Know Where Your Public Service Organization is Going?

    David says… A MAP is a proven, step-by-step process document to help guide your short- and long-term plans of work to achieve the defined mission of your organization. Read time: 3 minutes

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  • Marketing Action Planning for Public Service—It’s Time to Tune Up

    Marketing Action Planning for Public Service—It’s Time to Tune Up

    Victoria says… Is it time for a marketing plan tune-up for your organization? If so, a Marketing Action Plan (MAP) may be just the tool you have been searching for. Reading time 3 minutes 

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