Insights
-
Tips for an Effective Construction Services Website
Websites are typically the first brand experience your customers engage with. Use these four tips for strategy, engagement, trust, and reach to be sure you're building on the strongest foundation. Read time: 3 minutes
-
The Annual Rendezvous: Why Updating Your MAP Matters
In the dynamic landscape of business, change is the only constant. This is why your Success Statement and Marketing Action Plan should be reviewed and updated on an annual basis. Read time: 2 minutes
-
Striking the Balance: Why You Need Realistic AND Aspirational Goals.
Success lies in balancing current achievements with future aspirations. Setting realistic and aspirational goals motivates your team while still fostering innovation. Read time: 1 minute
-
Editing is an Art
Telling a story in a television/social media spot is really its own art form. Whether you’re writing and shooting or repurposing existing footage to create something new, here are a few tips to help you put the puzzle together. Read time: under 2 minutes
-
Help Wanted: Putting Social Media to Work in Your Recruitment Efforts
Many organizations are struggling with staffing shortages and competition for qualified workers is fierce. Learn how to put social media to work for your organization in recruiting new talent. Read time: Under 2 minutes
-
Marketing Action Planning—It’s Time to Tune Up
Is it time for a marketing plan tune-up for your organization? If so, a Marketing Action Plan (MAP) may be just the resource you have been searching for. Read time: 3 minutes
-
Rebrand? How To Know When It’s Time.
Embarking on a new brand is a significant endeavor that renders all your current assets outdated. So, why take this leap? Because rebranding, when executed at an opportune moment for compelling reasons, can revolutionize your organization. Discover the motivations behind such a transformative move and the crucial steps to consider before initiating a rebranding journey. Read time: 2 minutes
-
Trademarks for Public Service Providers
A 2-minute conversation with intellectual property attorney LaConya Murray discussing why public service providers should trademark their brand. View time: under 2 minutes
-
Media Planning & Buying: Choose Objectivity Over Bias
Why an objective media management partner ensures your media budget is returning the highest ROI possible. Read time: under 2 minutes
-
Trademarks vs. Copyrights Explained
A 3-minute conversation with intellectual property attorney LaConya Murray discussing the difference between trademarks and copyrights. View time: 3 minutes