Case Studies
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Elevating a Legacy: Rebrand Lifts Academic Excellence for Community Impact
Embracing Trenholm State’s roots as a Historically Black College and University (HBCU), Stamp leveraged this tradition’s gravitas to lift this institution’s status when rebranding the school.
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Making Alabama Roads Safer with the Code of the Road for ALDOT
Our new initiative for the Alabama Department of Transportation, “Code of the Road,” invites drivers ages 18-34 to embrace safer habits behind the wheel. Unlike typical campaigns, it partners with drivers, emphasizing education over showcasing accidents. Tested through focus groups and surveys, its tailored messaging resonates with the younger audience, encouraging responsible driving.
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Reimagining an Established School’s Brand
"Challenging Minds. Nurturing Hearts. Making Mensches." Learn how this statement embodies The Epstein School's mission and values and serves as a rallying point for all stakeholders, reinforcing a cohesive brand identity.
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ALSafe Program Encourages Safety for Alabama Department of Transportation Employees
The ALSafe brand was developed to help bring attention to safety and keep the importance of safe work practices top of mind for employees.
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OrthoNow Installation Provides Inspiration and Encouragement
Partnering expert orthopedic care and a physical therapy practice, Baptist Health opened an urgent ortho clinic in a former retail space in a high-traffic shopping area. This clinic is designed to provide the highest level of urgent care to student-athletes, weekend warriors, or anyone who is injured and needs immediate diagnosis and treatment. Branding was an important part of the assignment, and Stamp was up for the task!
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Increasing Website User Experience and Engagement for Alabama Public Library Service
Stamp worked with Alabama Public Library Service to raise brand awareness and more effectively connect libraries and citizens to their valuable resources with a Marketing Action Plan, new brand, and website.
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A Public Service Campaign Fighting Prejudice and Promoting Healthy Language Statewide
Creating awareness to end stigmatizing language statewide.
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Custom Event Promotion Fit for a Queen
When college junior Helen was selected to be Queen of the 2020 Phantom Host debutante ball in Montgomery, AL, the Queen Mother came to Stamp for a custom logo, invitations, hospitality pack, and swag that embraced both the heritage of the event and a spunky Queen who was ready to break from tradition.
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How Stamp Rebranded ATA Comp Fund to Complement its Parent Organization
The Alabama Trucking Association Workers’ Compensation Fund wanted to rebrand their organization as the ATA Comp Fund to more closely align with a recent rebrand of their sister organization, the Alabama Trucking Association (ATA). In addition, the project also included a redesign of their website, ATACompFund.org.
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ADPH Gets a Healthy New Brand
The Alabama Department of Public Health needed an updated brand to accompany its new mission and values, and to create visual consistency among all divisions of the department.