Case Studies
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Making Alabama Roads Safer with the Code of the Road for ALDOT
Our new initiative for the Alabama Department of Transportation, “Code of the Road,” invites drivers ages 18-34 to embrace safer habits behind the wheel. Unlike typical campaigns, it partners with drivers, emphasizing education over showcasing accidents. Tested through focus groups and surveys, its tailored messaging resonates with the younger audience, encouraging responsible driving.
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Helping Families Find Strong Partners with Alabama Family Central
A statewide campaign to promote a new website resource is a huge task. Stamp stepped up to help Alabama Family Central create awareness for a web portal designed for parents and caregivers to access vetted programs and services that help Alabama’s children grow stronger.
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ALSafe Program Encourages Safety for Alabama Department of Transportation Employees
The ALSafe brand was developed to help bring attention to safety and keep the importance of safe work practices top of mind for employees.
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OrthoNow Installation Provides Inspiration and Encouragement
Partnering expert orthopedic care and a physical therapy practice, Baptist Health opened an urgent ortho clinic in a former retail space in a high-traffic shopping area. This clinic is designed to provide the highest level of urgent care to student-athletes, weekend warriors, or anyone who is injured and needs immediate diagnosis and treatment. Branding was an important part of the assignment, and Stamp was up for the task!
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Increasing Website User Experience and Engagement for Alabama Public Library Service
Stamp worked with Alabama Public Library Service to raise brand awareness and more effectively connect libraries and citizens to their valuable resources with a Marketing Action Plan, new brand, and website.
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Alabama Department of Transportation Outfit of the Day TikTok Campaign
Bama Rush took TikTok by storm in the summer of 2021 and again in 2022. So, we capitalized off this hot trend for the Alabama Department of Transportation to reach a young driving audience by creating our own version of #ootd (outfit of the day) videos and cleverly including safe driving messages.
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How the Alabama Department of Transportation Harnessed the Storytelling Power of EMTs
Utilizing the power of Alabama EMTs' voices to share first-hand experiences brings awareness to the tragic results of bad driving behavior, and tells us how to help keep the roadways safe.
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Helping ALDOT Reach A Tech-Savvy Teen Audience
To reach a tech-savvy teen audience, we targeted a teen-focused educational quiz to the 15–19-year-old demographic through animated Instagram and Facebook ads.
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How Stamp Rebranded ATA Comp Fund to Complement its Parent Organization
The Alabama Trucking Association Workers’ Compensation Fund wanted to rebrand their organization as the ATA Comp Fund to more closely align with a recent rebrand of their sister organization, the Alabama Trucking Association (ATA). In addition, the project also included a redesign of their website, ATACompFund.org.
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A Strategic Social Media Plan Helped ForestryWorks Exponentially Expand the Reach of Their Recruiting Efforts
A strategic Social Media Action Plan and a consultation, content creation and monitoring program managed by Stamp helped ForestryWorks garner a 488% increase in impressions for their recruiting efforts on their social media platforms.