Case Studies
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Making Alabama Roads Safer with the Code of the Road for ALDOT
Our new initiative for the Alabama Department of Transportation, “Code of the Road,” invites drivers ages 18-34 to embrace safer habits behind the wheel. Unlike typical campaigns, it partners with drivers, emphasizing education over showcasing accidents. Tested through focus groups and surveys, its tailored messaging resonates with the younger audience, encouraging responsible driving.
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Improving Website Functionality and User Experience for the Alabama State Board of Medical Examiners
As part of a rebranding effort for the Alabama State Board of Medical Examiners, Stamp re-imagined their out-of-date website into a new, bright, and highly functional experience that fit within GDPR and ADA compliance standards.
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Helping Families Find Strong Partners with Alabama Family Central
A statewide campaign to promote a new website resource is a huge task. Stamp stepped up to help Alabama Family Central create awareness for a web portal designed for parents and caregivers to access vetted programs and services that help Alabama’s children grow stronger.
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ALSafe Program Encourages Safety for Alabama Department of Transportation Employees
The ALSafe brand was developed to help bring attention to safety and keep the importance of safe work practices top of mind for employees.
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Increasing Website User Experience and Engagement for Alabama Public Library Service
Stamp worked with Alabama Public Library Service to raise brand awareness and more effectively connect libraries and citizens to their valuable resources with a Marketing Action Plan, new brand, and website.
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Alabama Department of Transportation Outfit of the Day TikTok Campaign
Bama Rush took TikTok by storm in the summer of 2021 and again in 2022. So, we capitalized off this hot trend for the Alabama Department of Transportation to reach a young driving audience by creating our own version of #ootd (outfit of the day) videos and cleverly including safe driving messages.
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How the Alabama Department of Transportation Harnessed the Storytelling Power of EMTs
Utilizing the power of Alabama EMTs' voices to share first-hand experiences brings awareness to the tragic results of bad driving behavior, and tells us how to help keep the roadways safe.
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A Public Service Campaign Fighting Prejudice and Promoting Healthy Language Statewide
Creating awareness to end stigmatizing language statewide.
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Helping ALDOT Reach A Tech-Savvy Teen Audience
To reach a tech-savvy teen audience, we targeted a teen-focused educational quiz to the 15–19-year-old demographic through animated Instagram and Facebook ads.
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How a Digital Campaign for the Home Builders Licensure Board Helped Protect Consumers from Unlicensed Contractors
A digital campaign created for the State of Alabama’s Home Builders Licensure Board helped educate consumers about the dangers of using unlicensed contractors and urged them to “Ask to See the Card” before hiring someone for home repair or remodeling.