Case Studies
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Elevating a Legacy: Rebrand Lifts Academic Excellence for Community Impact
Embracing Trenholm State’s roots as a Historically Black College and University (HBCU), Stamp leveraged this tradition’s gravitas to lift this institution’s status when rebranding the school.
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Making Alabama Roads Safer with the Code of the Road for ALDOT
Our new initiative for the Alabama Department of Transportation, “Code of the Road,” invites drivers ages 18-34 to embrace safer habits behind the wheel. Unlike typical campaigns, it partners with drivers, emphasizing education over showcasing accidents. Tested through focus groups and surveys, its tailored messaging resonates with the younger audience, encouraging responsible driving.
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Reimagining an Established School’s Brand
"Challenging Minds. Nurturing Hearts. Making Mensches." Learn how this statement embodies The Epstein School's mission and values and serves as a rallying point for all stakeholders, reinforcing a cohesive brand identity.
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Helping Families Find Strong Partners with Alabama Family Central
A statewide campaign to promote a new website resource is a huge task. Stamp stepped up to help Alabama Family Central create awareness for a web portal designed for parents and caregivers to access vetted programs and services that help Alabama’s children grow stronger.
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Alabama Department of Transportation Outfit of the Day TikTok Campaign
Bama Rush took TikTok by storm in the summer of 2021 and again in 2022. So, we capitalized off this hot trend for the Alabama Department of Transportation to reach a young driving audience by creating our own version of #ootd (outfit of the day) videos and cleverly including safe driving messages.
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How the Alabama Department of Transportation Harnessed the Storytelling Power of EMTs
Utilizing the power of Alabama EMTs' voices to share first-hand experiences brings awareness to the tragic results of bad driving behavior, and tells us how to help keep the roadways safe.
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A Public Service Campaign Fighting Prejudice and Promoting Healthy Language Statewide
Creating awareness to end stigmatizing language statewide.
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Baptist Health System Helps the Community Cope During COVID
Using a combination of outdoor, social media, print, digital banner ads and broadcast—Stamp created a campaign to provide insight about seeking routine care during COVID-19. Interviews with multiple healthcare professionals provided perspectives and ultimately answers to the community for how to cope during the pandemic.
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ADPH Inspires Young Adults to Take Safety Measures with COVID Doesn’t Care Campaign
Using a combination of stark and bright colors, as well as the COVID imagery, STAMP created attention-grabbing creative to show that “COVID Doesn’t Care” and we need to do our part—especially young adults.
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Creating an Opioid Public Service Campaign on Behalf of Multiple Partners
Stamp joined forces with two Alabama state agencies in an initiative to address prescription drug abuse. The Zero Addiction campaign resulted in effective and memorable messaging which was then pushed out through a variety of media outlets statewide.